There are many ways to increase targeted web site traffic. The key is to basically learn the ways of how internet works as well as the behavior of e-commerce consumers and even of mere web surfers. You need the latter primarily to boost your web visibility so that sales can take place thereafter. Here are some techniques to make sure that you get, and even increase, the Targeted Traffic for your Website:

Search Engine Optimization. This is one of the initial steps that can still be refined by really working on targeting your niche. Whenever you optimize your web site on search engines, you decide on what keywords you would like to get optimized for.

Selecting the right keywords will determine how targeted your traffic can be. General keywords pose great competition and may attract web surfers that are not really after a purchase.

Specific keywords (such as “hire HTML programmer” instead of “HTML programmer”) delivers a clearer message and will likely get you visits that are more targeted – and hence more likely to do business with you.

Advertising. This will get you the most targeted traffic because of a clear message that you provide on the web. When doing ads, there can be no mistake in trying to communicate to a web surfer what your web site is all about (unless you are not transparent enough in conveying your message). When your ad clearly states that you are selling software (let’s not include the adjectives), anybody who clicks on the ad is likely to be someone really interested in buying software – as opposed to when your ad only states software which can project various messages.

Pay-Per-Click Campaign. This combines the features of both SEO and web ads. In PPC campaigns, you create a text ad that is displayed by search engines only when the searched word or phrase includes or is exactly the same as the keywords or key phrases you bid for.

This is particularly advantageous if you are greatly optimized in search engines since you will not need to bid highly for the keywords. As a result, you get to be displayed frequently for most related keywords; but you get only really quality traffic since clicks will only be made on your ad if the web site surfer is really interested on what your ad says (not because a link to your site was fed to him during one of his searches but that he was actually clueless as to whether your web site can really help him).

Email Marketing. If the people are simply not reaching out, then make the first move by spreading the word on your web site via emails. Draft a compelling content that explains what your web site is all about, how a visit to it can be truly worthwhile, and, overall, what the benefits that await each of your visitors are. Let them subscribe to your emails so you can always update them on current developments and so you can guarantee a continued stream of interested visits to your site.

There are still other ways to increase targeted web site traffic. It is a matter of choosing which will work best for you given the existing resources and your level of convenience for each method.

 

The Title: If your Title ever gives you a hint of possibly being able to escape the consequences of unethical targeted web traffic techniques, make that: “that will get you banned”. Black Hat SEO is too risky of a process (and, well, I just clearly said unethical) to getting targeted traffic to your site.

But there may be some amateurs out there whose knowledge of search engine optimization is still unripe and may unknowingly commit these mistakes. So here are some of the techniques that can get you banned when you are only doing your best to rise on top of search engines.

Meta Tag Stuffing: Meta tags play a great role in making your website search engine optimized. When your meta tag contains keywords or key phrases that are specifically targeted by certain website surfers, then you have an advantage (of course this is not all that there is for being website visible).

Meta tags are not visible to web viewers. However, its use is highly important in giving directions to search engines whenever a search is performed (i.e. they classify your website as relevant to a search if, partially, your site’s meta tags contain the search words). Abuse of meta tags happen when they are being stuffed with keywords all for the sake of SEO, instead of featuring quality content that realistically describes what the web page is about. So be careful not to overstuff your meta tags with keywords. Quality should always be first.

Alt Image Tag Stuffing: This is similar to meta tag stuffing, only that the practice is being done to the alt image tags. All images on a web page can have alt tag counterparts. If your computer can view the images, you will likely not see them except if you hover over the images or try to copy the entire website content and paste them, say, on a Word or Notepad document (and of course if you view the page source).

Alt tags also replace the images whenever a website reader’s computer is not able to load the website graphic. Alt tags are abused whenever they are stuffed with keywords that are not really appropriate to describe the images – but which are used just so the search engine crawlers recognize the availability of the words on your pages (which partially reflects on the relevance of your page to a search). So you might get targeted traffic because of the presence of specific keywords on your page, but then your website quality may not really deserve it.

Title Tag Stuffing: This is also similar to the first two unethical techniques mentioned above. The title of your website should reflect only what your website is really about. The title serves as your website identity. If you fake it through keywords that have nothing to do with your website content, if you make the keywords repetitive that the message makes almost no real sense, then it certainly is considered as black hat technique.

You should never get targeted web traffic through the ways mentioned above. The grave consequences will harshly affect you in the long run, for a long period.